Rolls-Royce Cullinan

The Brief?
Invite exclusive guests to a private Cullinan test drive event.

The Idea?
Translate the time-honoured legacy and power of Rolls-Royce into an invitation card that weaves vivid tales of terrains conquered and journeys that await.

EFFORTLESS, EVERYWHERE

An unprecedented realm of luxury travel awaits you with Cullinan, the bold new all-terrain SUV from Rolls-Royce.

Navigate dramatic landscapes with the supreme precision and dexterity of the all-wheel drive and all-wheel steer systems. The world is yours for the taking in uncompromised comfort, as Cullinan’s Architect of Luxury and enhanced Magic Carpet Ride make every journey a peerless driving experience—no matter the terrain.

Bespoke to your wishes, Cullinan reflects a personality as individual as its driver. Tailor-make the luxury that surrounds you, and conquer new horizons in your style with luxury interior appointments handcrafted to perfection.

A PANORAMIC PEAK

Conquer wintry alps and snow-capped mountains with Cullinan’s advanced all-wheel steer system, capable of navigating even the most slippery conditions, while the partition glass at the back of the cabin cossets you from the elements. At the top of your conquered mountain, deploy the Viewing Suite—two leather seats and a cocktail table—with just a single button press for the finest views of the world, from the best seats in the house.

A VOYAGE UNSURPASSED

Master the harshest elements with the supreme off-road capabilities of Cullinan. The sophisticated all-wheel drive system features up to five modes to adapt to any surface. Powered by an all-new 6.75-litre twin-turbocharged V12 engine producing 850Nm and a suite of cutting-edge technologies, Cullinan is the epitome of performance on any terrain.

A METICULOUS CRAFT

Command the streets with unmatched presence and power.

Bespoke to your lifestyle needs, Cullinan is crafted to be the ultimate expression of you, from the finest materials to cutting-edge technologies. Designed by those dedicated to achieving perfection, a heritage of excellence shines through motifs uniquely Rolls-Royce, enhancing the ultimate driving experience.

A SANCTUARY OF LUXURY

Stay cocooned in sheer luxury while Cullinan crosses rivers and creeks effortlessly, as the all-new four-corner air suspension and adjustable height settings provide best-in-class wading depth.

Emerge from any journey immaculate as your entrance, shielded from any soil or scavenge by its clasp-style electronically-assisted doors.

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